Skip to content
Basics

Est. 2026 / Calgary

Basics

Ethically sourced European hair extensions and the salon essentials that keep them. Fifteen shades. Six lengths. Nothing extra.

Single donor / Cuticle aligned

Free shipping over $250Single donor European hairFifteen shadesPro pricing for licensed stylistsShade ring credited on your first orderFree shipping over $250Single donor European hairFifteen shadesPro pricing for licensed stylistsShade ring credited on your first orderFree shipping over $250Single donor European hairFifteen shadesPro pricing for licensed stylistsShade ring credited on your first orderFree shipping over $250Single donor European hairFifteen shadesPro pricing for licensed stylistsShade ring credited on your first order

We sell fifteen shades of European hair and twenty things to look after it. That is the entire business.

Index

  • 01 Hair
  • 02 Tools
  • 03 Care

The Source

One mill. One donor per bundle. One price we are happy to say out loud.

All of our hair comes from Fancy Best, a family run mill we buy from directly. They pay donors at collection, they document where every bundle came from, and they have never once asked us to keep a supply chain question quiet.

The hair is European, single donor and cuticle aligned, which is the boring technical way of saying it behaves like hair. It takes a gloss. It holds a curl. It does not go matte at the ends in week six.

Read how it is sourced
1
Donor per bundle
100%
Cuticle aligned
15
Shades stocked
12 mo
Typical wear

On the station

All products

The shade system

A number and a word. Match it in daylight with the shade ring, not on a screen.

  • 01

    Jet

  • 02

    Espresso

  • 03

    Cocoa

  • 04

    Chestnut

  • 05

    Toffee

  • 06

    Amber

  • 07

    Wheat

  • 08

    Sand

  • 09

    Bone

  • 10

    Platinum

  • 11

    Ash

  • 12

    Smoke

  • R2

    Shadow

  • R4

    Sunwash

  • B6

    Driftwood

Full shade index

Trade

If you do this for a living, you should not be paying retail.

Pro accounts get wholesale pricing across the whole range, first access to restocks, a free shade ring, and a real person on the other end of the phone when an install goes sideways at 4pm on a Friday.

Send us your licence number and the name of your salon. Approvals take about a day.

Restocks and shade drops