Eight rules

Extensions do not receive scalp oil, so every wash costs you condition you cannot get back. Twice a week, lukewarm, working the shampoo into the scalp and letting the run off do the lengths.

This is the single rule clients break. Conditioner on a tape tab or a keratin bond softens it and the row slips at week four. Mid lengths to ends only.

A loop brush, ends first, working up in sections, supporting the row with the other hand. Thirty seconds. The difference between a client who comes back and a client who tears a weft out.

Wet hair plus eight hours of movement equals matting at the nape that no salon appointment fully undoes. Rough dry the row before bed, always.

A low loose braid or a silk scrunchie, on a silk pillowcase. Cotton drags. This is not an upsell, it is the second half of the instruction.

The hair does not repair itself. Every unprotected pass is permanent and cumulative. If a client will only buy one retail product, sell her this one.

Ten minutes, mid lengths to ends, rinsed cool. Weekly. More than that and the hair goes stiff and stops taking a curl.

Six to eight weeks for beads and tape, ten to twelve for keratin. A client who books on the way out does not turn up at week sixteen with a matted row.