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Basics
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The Source

Where it comes from

Every gram of hair we sell comes from one family run mill that collects and constructs European hair, bought directly with no one in between. Who they are stays between us and them. What they do is written below.

One donor → You

One mill, one studio

Changing the way things are done.

There is a habit in this industry of judging hair by the country printed on the box. It is lazy. Hair is European or it is not, based on the donor. A mill is ethical or it is not, based on how it pays and what it documents.

Our mill documents both. Collection records name the region and date for every bundle, and donors are paid at the point of collection rather than through agents. Those records come with our orders, and any bundle that arrives without them does not go on sale.

We buy directly rather than through a distributor, which is why our hair costs what it costs rather than what it would cost after three margins. And no, we will not say who they are. Finding them took years. That is the moat.

Single donorCuticle alignedPaid at collectionInspected by usChecked before saleSingle donorCuticle alignedPaid at collectionInspected by usChecked before saleSingle donorCuticle alignedPaid at collectionInspected by usChecked before saleSingle donorCuticle alignedPaid at collectionInspected by usChecked before sale

Six steps

  1. 01

    Collection

    Hair is collected in salons and directly from donors across Eastern and Southern Europe. One head, one bundle. It is never mixed, because mixing is where traceability quietly dies.

  2. 02

    Payment

    The donor is paid at the point of collection, in cash, at a rate that reflects what the hair is actually worth downstream. No agents, no debt arrangements, no salon taking a cut on the donor's behalf.

  3. 03

    Sorting

    Our mill sorts by root direction, length and natural depth before anything is processed. This is the step cheap suppliers skip, and it is the reason cheap hair mats at the nape after two months.

  4. 04

    Processing

    Only what is needed to reach a shade. Low volume lifting over a long window rather than a hard strip, so the cuticle survives. Anything darker than 06 is not lifted at all.

  5. 05

    Construction

    Wefts are sewn, tabs are pressed, keratin is moulded. Hand tied wefts are made by people who have made them for years, which you can feel in the seam.

  6. 06

    Inspection

    Every bundle is checked by us before it goes into stock. Anything that fails on weight, cuticle direction or shade goes back to the mill, not into a sale bin.

Things we will not do

  • Mix donors inside a bundle and call it single donor.
  • Sell temple hair or unsourced collected hair as European.
  • Silicone coat a bundle so it feels good for three washes.
  • Print a certificate we cannot stand behind.
  • Undercut a stylist by selling the same hair direct at a lower price.

If you ever catch us doing any of the above, say so publicly. We would rather lose the sale than the argument.

Match it in daylight before you commit a client to it.

Send a photo for matchingShade Index